OpenAI Launches Business Profiles to Turn ChatGPT Into a Search Engine

OpenAI has begun rolling out business profiles within ChatGPT. The feature is currently in testing and allows companies to verify information about their products and services directly on the platform.

The new Business Hub offers tools for creating specialized agents. These assistants answer user questions about specific items and act as a connection point between the consumer and the brand.

Beyond digital presence, the tool provides performance metrics for managers. Data on profile views, business mentions, and clicks to external websites are accessible for analysis through an insights dashboard.

The verification process for companies will use various methods adapted to the market and the type of organization. The company seeks to establish ChatGPT as a discovery engine and occupy a space previously dominated by traditional search engines.

This strategy marks a shift in focus following the shutdown of a previous direct e-commerce project. The company is now attempting to integrate the corporate environment into the artificial intelligence ecosystem in a more structured way.