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Edition of Saturday, November 14, 2026

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Macroeconomics

Homebuying Intent Drops to 35% as Discounts Rise

Brasília time 1 min read

Homebuying Intent Drops to 35% as Discounts Rise
Photo: Wiki.cullin, CC0, Wikimedia Commons

Survey points to high prices and expensive credit stalling the real estate sector and increasing room for negotiation.

The intent to purchase real estate over the next three months fell to 35% in the third quarter of 2026. This figure reflects a decline from the 38% recorded in the previous period and places the index below the sector's historical average.

The survey indicates that 73% of respondents currently consider properties expensive or very expensive. This sentiment of excessive valuation has grown significantly year-over-year and directly affects the willingness of consumers to close new deals.

Rising credit costs and the impact of high monthly payments on family budgets explain the caution among buyers. Most interested parties are looking for primary residences and only a small portion focuses on real estate investments.

As a result of this dynamic, completed transactions show greater flexibility in final prices. About 67% of purchases made in the twelve months ending in September included discounts on the initial price announced by sellers.

This rate of negotiated discounts surpassed the historical mark of 64% and approached the highest level ever recorded in the statistical series. The scenario highlights a mismatch between the expectations of sellers and the financial capacity of potential buyers.

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