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Edition of Tuesday, November 3, 2026

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Artificial intelligence

Elon Musk Limits Grok Bot Usage Due to High Costs

Brasília time 1 min read

Elon Musk Limits Grok Bot Usage Due to High Costs
Photo: Tesla Owners Club Belgium, CC BY 2.0, Wikimedia Commons

The company restricted user access after identifying operational expenses that outweigh current revenue.

Grok Bot users reported unexpected account blocks over the past weekend. The system hit usage limits even for people who were not using the artificial intelligence tool heavily.

Elon Musk confirmed that the move is not due to software glitches. The executive stated that the cost to keep the service running became unsustainable compared to current revenue levels. The company is trying to balance its financial operations amid rapid growth in its user base.

The company's artificial intelligence division recently recorded a profit of 431 million dollars. This positive result occurred despite extraordinary expenses of 1.2 billion dollars linked to the acquisition of Cursor. The artificial intelligence division currently accounts for 52% of the organization's total income.

The businessman described the expansion of the Grok Bot as the fastest growth he has ever seen in a product. Despite the success in terms of adoption, management is now focusing on the platform's economic sustainability. There are no clear definitions yet on how usage limits will be adjusted for subscribers in the coming months.

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