Nissan Cuts Global Sales Forecast for the Second Time This Year
The Japanese automaker faces intense Chinese competition and a sharp drop in quarterly profits.
Nissan has lowered its global sales target for the fiscal year ending in March 2027. The new estimate stands between 2.97 million and 3 million vehicles. The previous goal was 3.15 million units.
The company's operating profit for the second quarter plunged by 96%. The result reached 2.1 billion yen, which is far below the 54.9 billion yen expected by the market. The lack of tax credits related to emissions in the United States contributed to this negative scenario.
The company attributes this performance to competitive pressure in the Chinese market. Weaker demand and the rapid transition to new energy vehicles forced strategic adjustments. Nissan had already reduced its sales projections in August of this year.
To react, the automaker intends to export models developed in China to other global markets. The plan involves increasing the number of locally created models focused on cost and technology from two to five. The goal is to leverage the agility of Chinese processes to confront aggressive rivals.
Nissan's difficulties reflect a trend observed in other Western automakers. Adapting global products to the specific preferences of Chinese consumers has become a central challenge for the automotive sector.
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