Blondine Brewery Brands Head to Auction After Bankruptcy Filing
Company assets are valued at R$ 1.79 million to settle outstanding debts
A São Paulo court has authorized the auction of the Blondine brewery brands. The company ceased operations in 2025 after filing for bankruptcy with debts totaling R$ 5 million.
The lot includes the flagship Blondine brand along with five other names from its portfolio. These include Verano, Martina, Brazilian Pride, Be Pop, and Crazy4Beer. The total valuation of these assets reaches R$ 1.79 million.
The first stage of the auction will take place between November 12 and 17 with an opening bid set at the full valuation. If no buyers emerge, the minimum price will drop to 50 percent of the valuation in December. A third phase will allow bids starting at R$ 1,000.
The company was founded in 2010 and operated a factory in Itupeva. The bankruptcy filing cited rising costs and declining consumption as the primary reasons for the closure. The pandemic also severely impacted company revenue by restricting bar operations.
Proceeds from the sale will be used to pay off creditors. The industrial infrastructure of the factory was already sold in a previous process for more than R$ 3.2 million.
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